Madeira Walking’s cookie policy

Everything you ever wanted to know about the use of cookies on &

What are cookies?

Cookies are small data files which are downloaded onto your device by the website which you are visiting. The next time you visit the same website, cookies ensure that your device is recognised. By using cookies and similar technologies such as pixel tags/beacons and scripts (‘cookies’), this website can save information about visits and visitors. We place some of the cookies on the websites ourselves, while other cookies are placed by third parties. Third-party cookies may collect data outside our websites as well.

Cookies can be utilised to make visiting a website more personal, by, for instance:

  • displaying relevant navigation settings;
  • remembering visitors’ preferences;
  • improving the overall user experience and
  • limiting the number of advertisements shown.

Madeira Walking’s use of cookies

By clicking ‘I accept’ when the cookie notice is shown or by continuing to use the website, you thereby give consent for cookies to be placed and read out on & and the associated sub-domains. Madeira Walking uses the information which it has collected through cookies for the purposes stated in Madeira Walking’s Privacy Policy

The & uses three types of cookies:

Functional cookies
These are cookies which enable users to view &, use the functions on the websites and gain access to secured portions of them. The information collected through these cookies is not used for marketing purposes. If use of this type of cookie is not allowed, this will have the following consequences:

  • using various parts of & will become impossible;
  • Madeira Walking can provide less support to users;
  • Madeira Walking will be unable to remember your preferences for not using or displaying a specific function.

Analytic cookies
These cookies help Madeira Walking to improve its websites. The cookies collect information about the way in which visitors use &, including information about the pages most visited or the number of error messages displayed. WebAnalytics cookies are one example of this type of cookie.

Marketing and other cookies
Marketing cookies are typically placed on & by advertising networks. These networks are companies which act as intermediaries between Madeira Walking and advertisers. These cookies are used to:

  • show relevant, personalised advertisements or offers through every type of medium (such as e-mail, social media and banner ads) based on your visit to and click behaviour on &;
  • limit the number of times each advertisement is displayed;
  • measure the effectiveness of an advertising campaign;
  • make a link with social media, so you will be recognised when you wish to use social media through &

Adjusting cookie settings and deleting cookies

If you do not want Madeira Walking to place cookies on your device, you can refuse the use of cookies through your browser’s settings or options. You can also refuse just our partners’ cookies. You need to separately adjust the settings for each browser and each computer.

Please note that, if you adjust the cookie settings for Madeira Walking, you may not be able to correctly use some parts of & afterwards.

More about cookies

‘Your Online Choices’ ( is a website offered by the internet advertising industry which contains information about ‘behavioural advertising’, ‘online privacy’ and opt-out options.

The most recent version of this cookie policy is dated 17th of May, 2018.